Our data-powered applications and services provide retail companies with the information they need to grow their market share, identify their ideal customers and continually prospect so they can grow their revenue.
Increase your market share by identifying your ideal customers. How much market share do you currently have? Do you know who your ideal customer is? Use our farm data to find the segment of farmers that’s best for your business and can actually generate new business for you.
Market your products directly to the farmers in your target market. When you invest your dollars in an ad or email campaign, you want the maximum return on investment possible. Instead of spending money on the placement of your ad, instead invest in your audience – reaching them directly through targeted programmatic, email and social media campaigns.
Prospect in office and in the field. Sales prospecting is not as common a practice in the ag industry as it is among other sales professions. But with our data applications, your salespeople will always have the ability to find new potential customers near your retail locations, whether they’re in the office planning out their monthly goals, or in the field wanting to take advantage of an opportunity that arises.
What We Recommend
Build a list of farmers and growers based on Gross Farm Income, crop input data and over 200 demographics into FarmFocus and license the application for your marketing team.
Equip salespeople with FieldVision to identify opportunities near their branch locations.
Build & filter with FarmFocus.
Use our crop data – over 200 available demographics – to build a list of growers that we’ll load into our FarmFocus application. Then, license the software for all your marketing team so they can access the lists at anytime.
Watch the video to get an idea of how FarmFocus works.
Deploy targeted ads & email campaigns.
Once you’ve built your target audience based on crop data, then it’s time to start executing marketing campaigns. Use programmatic ads to deliver your content directly to the farmers you want to reach, wherever they go online. Then followup with prospecting emails that go to the same audience.
We want to help you deliver your ads to the audience who you’ve determined is the most likely to respond.
Empower sales to followup through FieldVision.
Once you’ve engaged your target market through ads and emails, then it’s time for sales to follow up. With FieldVision, you can enable each sales rep to find customers near their branch location so they can contact the farmers near them. Plus, they can continue to prospect whether they’re in the office or in the field.
Watch the video to learn more about FieldVision.