Westmont, IL – Agriculture data and marketing solutions company Farm Market iD, announced today that Hylon Kaufmann has been promoted to president of the company. Kaufmann joined Farm Market iD in April 2012 as vice president, business development.
Steven Rao, CEO, said, “Hylon has done a fantastic job in executing several key strategic priorities to position Farm Market iD as the leader in agri-marketing solutions. Her deep background in agriculture combined with the 40 years of data and database management capabilities of Farm Market iD, and its sister company Relevate, provide an excellent platform to provide data powered agri-marketing solutions to Farm Market iD customers. This promotion allows Farm Market iD to continue on its path of strategic growth with a true expert at the helm. The company is at an exciting crossroad with many great opportunities in front of it, and we are confident that Hylon is the right person to lead the charge.”
“With the current volatility of present day global markets and the host of individual factors exerting their influence, the U.S. agricultural industry is facing unprecedented pressures. I am excited to be stepping into this leadership role with the leading provider of fact-based market intelligence and database management solutions dedicated to the agriculture industry. With the new and exciting tools from Farm Market iD our clients understand their marketplace, deliver their target messages to the proper audience, and analyze the success of their efforts. The ultimate reward is helping our clients deliver the vital information our American farmers need to aid them in their farming operations,” stated Kaufmann.
Prior to joining Farm Market iD, Kaufmann held positions at GfK Kynetec, Arvesta Corporation, Rhône-Poulenc Ag Company, and Union Carbide Agricultural Products. She has over 25 years of multi-national marketing experience supporting U.S. production agriculture, particularly in the West. Kaufmann has also supported the industry by contributing to various industry organizations’ committees and activities such as Board Member of the Foundation for Environmental Agriculture Education, California Women for Agriculture, American Agri-Women, and agriculture industry advocacy.
Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial and direct marketing companies. The data and services Farm Market iD supplies is also used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.