Farm Market iD Launches Ag Sales and Marketing Enablement Application

By | 2018-03-02T20:47:39+00:00 March 28th, 2017|News|

FarmFocus with Grower Profile

Following Farm Market iD’s February 2017 introduction of FieldVision, its powerful mobile data-delivery platform, the company announced today its newest online product release. FarmFocus with Grower Profile.

Steve Rao, CEO, said, “We are very excited about the new FarmFocus with Grower Profile launch. This is a product release that has been carefully developed in consultation with our leading ag clients. It was designed to highlight sales and marketing opportunities from the vast amount of FMID data to make it obvious and actionable. It provides agri-marketing teams, business intelligence groups and sales organizations the power to find farms and farmers, analyze their entire operation and have the current contact information for the farmers, all with a few simple key strokes.”

FarmFocus, the leading online resource for grower and cropland data for a number of years,* has been upgraded to incorporate many new features and capabilities, including the new Grower Profile. Some of the features include:

  • Online access to the leading farm/farmer database covering 2 million farmers and 300 million acres of crops
  • User friendly interfaces with mapping, charts, graphs, as well as search and export functionality
  • Field-level detail and the past 8 years of crop rotation history
  • Links to the location of each farm field on the map
  • Provides more knowledge about farm customers and the ability to find new prospects, allowing for new revenue growth
  • View individual grower records, or groups of prospects and/or matched customers
  • View record counts by state and county, grower contact information and detailed producer profiles

Additional Features of FarmFocus with Grower Profile

General Information about the Grower

  • Name, address, county
  • Producer code (i.e. owner vs operator)
  • Phone and email address where available
  • Lat/Long coordinates
  • Related Growers


  • Crops and acres grown
  • Livestock type with herd size
  • Gross Farm Income (GFI)
  • Summary codes (e.g. row crops)
  • Field boundaries
  • and much more

Mapping Feature (NEW)

  • Showing farmstead location as well as all field boundaries
  • Zoom and scroll-over features with pop-ups showing crop and acres on each field
    Related Growers and Entities
  • Type of relationship
  • Complete contact information on both Primary Growers and any/all related growers
  • Each linked to their own Grower Profile

Comments and Notes Section

  • Create and save notes on individual records
  • View comments added from other FMiD applications

Click here to download the FarmFocus with Grower Profile sell sheet. To speak to a Farm Market iD representative, call 844-487-6322, or email

“Now entering our sixth year with Farm Market iD, we are very pleased with how their grower data, combined with the FarmFocus tool, has made a significant impact in the growth of our Operating Loan portfolios. Our loan officers use the online tool daily in their efforts to prospect for new business. We have not found another source that provides this type of solution.”

– Farm Credit Bank of TX