Farm Market iD releases Harvest Year 2014 farm and land database including new targeting capabilities

By | 2015-08-25T18:17:30+00:00 August 25th, 2015|News|

Westmont, Ill –
Farm Market iD today announced the release of its updated farm and land database, which now covers Harvest Year 2014.

With this update, FMiD’s proprietary fact-based (not survey or modeled) database now contains detailed information on over 402 million planted production acres comprised from over 24 million geospatial land units.  The land and production detail is connected to over 1.9 million active individuals farming over 1.4 million farms generating $197 billion in gross farm income in the Harvest Year 2014.  

Key highlights of this year’s update:

  • Expanded geospatial capabilities providing aggregated data for watershed boundaries at the HUC8 (Hydrologic Unit Code) level
  • FMiD unique land attributed with the most recent NOAA Severe Weather Data Inventory
  • The ability to identify unique land and crop combinations with the NRCS Soil Survey Geographic (SURRGO) database
  • A new and improved California file reporting on all 58 counties in the state covering over 120 crop/crop groups

 In addition, Farm Market iD has expanded its email marketing database to over 1,033,021 validated email records for email append / acquisition campaigns.  Expanded services also now offer online ad targeting capabilities through Oracle BlueKai.

Steve Rao, CEO of Farm Market iD said “As we continue to refine our approach to compiling data, we have listened to the feedback from our customers regarding target marketing objectives.  The FMiD team has worked hard to expand our targeting capabilities to not only include our industry-leading geospatial approach, but also to include important agriculture watershed, weather, and soil components.  Utilizing this robust data coupled with additional communication touch points including more robust email capabilities and online ad targeting, agri-marketers can employ an integrated marketing approach tapping postal, phone, email, and online targeting, all from Farm Market iD’s industry leading data.”

“Understanding the shifting agriculture production landscape is now critical for everyone working to support our American farmers,” states Farm Market iD president, Hylon Kaufmann.  “The power of the Farm Market iD Land and Farm Database goes beyond traditional marketing data by providing market universe and production trend intelligence to support a business’ strategy for maintaining and growing.  This is so important in today’s agriculture production environment.  Whether it is managing existing sales and logistics to insure customer satisfaction or dealing with regulatory and environmental impacts to a business, FMiD has the layers of data and marketing tools to help navigate the charted course.”

About Farm Market iD®

The Farm Market iD Database has been the standard bearer for detailed, accurate, fact-based information about the U.S. agriculture production for more than 40 years. Farm Market iD works with a wide range of clients, including major crop protection, nutrient, seed, farm equipment, financial services and direct marketing companies. The data and services FMiD provides, including trend analysis and enhanced email marketing capabilities, are used in a wide variety of business applications, ranging from advertising, research and promotion to development of marketing intelligence and sales strategies.

Press Contact:  

Dan Frohnen
VP of Marketing