Farm Market iD Email Database Grows to over 1.1 MILLION Opt-­In Email Records

By | 2015-02-17T15:05:33+00:00 February 17th, 2015|News|

Westmont, IL – Farm Market iD announced today that it now has over 1.1 Million opt-­in email records powering its email database and append services. At 400,000 just 3 years ago, Farm Market’s jump to 1,153,862 is a reflection of the company’s continued focus on providing agri-­marketers with solutions that deliver results. A powerful tool for prospecting, marketers can select email contacts by any geographic or demographic criteria including commodities grown, individual and farm acreage, gross farm income, location and more – every record contains full demographics to allow for specific segmentation and targeting. In addition, email validation, reverse email append, email verification and campaign deployment services are available.

Steve Rao, CEO, states, “The 2012 release of our email validation, reverse email append, and email verification services has quickly become one of our most popular offerings. With this in mind, we are fully committed to adding as many valid opt-in email addresses as possible to our data to help our agri-­marketing partners find continued success through their e‐mail and multi‐channel marketing efforts.”

Additionally, Farm Market iD has increased their suppression list to over 280 million email addresses. “Many data sources for agri-­marketers are compiled with little to no effort having gone into the accuracy and validity of the data. That can harm a marketer’s reputation, both on the client side and through ISP’s sending reputation,” stated Rao. Farm Market iD’s suppression file includes bad or fraudulent email addresses, spam traps and other email addresses that can hurt a marketer’s sending reputation. These are email addresses that agri-­marketers should make sure are eliminated from their own marketing database.

Farm Market iD provides marketing data intelligence for a wide variety of clients including major chemical, seed, equipment, banking and financial, marketing agencies and direct marketing companies. The data and services Farm Market iD supplies are also used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies, to integrated marketing campaigns.