Westmont, IL – Agriculture data and marketing solutions company Farm Market iD®, announced today it has launched a new website in conjunction with new branding. The announcement takes place at the 2013 NAMA Agri-Marketing Conference in Kansas City, MO.
Enhancements the new website brings to Farm Market iD (FMiD) customers and visitors include:
- A new structure and navigation making it easier to find information on all of the data products and services FMiD provides for the agri-marketing community.
- Farm Focus, a unique online data access tool for navigating through the crop and livestock data in the FMiD Proprietary Farm Database, has been completely updated with a revised user interface and new platform.
- A mobile-ready site for users who access information on smart phones.
In addition to the new website, Farm Market iD has a new logo and branded materials reflecting the complete marketing data capabilities of the company. A new tagline is also being adopted, “Data Powered Agri-Marketing Solutions.”
Steven Rao, CEO, said, “For much of our 40 year history, Farm Market iD has been known as the company with the most accurate data on farms, the people who own and operate them, and the crops/livestock they cultivate. Over the last couple of years we have focused on developing leading data powered solutions that help our clients better understand their market and make them better equipped to respond to opportunities. Fueled by the data we’re known for, we have developed tools that allow customers to analyze and enhance their data and implement complete database and campaign management systems that are accessible from desktops and mobile devices. Our new website illustrates all that we do to help agri-marketers identify, attract and retain customers.”
The website development team included Gay Bitter, vice president, marketing, Hylon Kaufmann, vice president, business development, and Jeff Orczykowski, vice president, information services. The site was built by Whereoware, a Northern Virginia online design, development, and marketing firm.