Farm Equipment 2018-06-04T16:03:51+00:00

Farm Machinery & Farm Equipment 

Selling farm equipment? Whether you sell direct to farmers or through dealers, we have the data to help your marketing and sales efforts. 

 

Crop Land Data Layer, Crop Input Data, Crop Rotation Data

See the full operation, including all the acres owned and operated and related growers too.  A farmer’s equipment needs are going to be directly tied to the amount of land they operate. Use our data to identify all the land a given grower operates, and other growers related to them through family relationship, shared operator status, split subsidy payments and more. All in all, you get the full picture of the land so you can accurately anticipate that grower’s equipment needs. 

Know what the farmers have planted and what’s in the ground today.  A grower is going to need equipment that aligns with the crops they’re currently planting or harvesting. Let our data tell you what’s been in the ground for the past eight years. And see what’s in the ground today through our in-season cropping data (coming June 2018).

Target those growers whose price point matches your product offering.  For high-dollar equipment, don’t waste your time on those farmers who aren’t going to be able to purchase your product. Use our Gross Farm Income data to segment your marketing and sales efforts on those farmers who are a good fit for your equipment in terms of financial ability.

Click here to download a list

What We Recommend

FarmFocus - Farm Market iD

Build

Build a list of farmers and growers based on  over 200 demographics into FarmFocus and license the application for your marketing team.

 

Deploy

Deploy email campaigns in tandem with programmatic ads to target your farm equipment to your tailored audience.

 

Follow-Through

Equip salespeople with FieldVision to identify opportunities near your retail or supply locations.

 

Get Started

What We Recommend

FarmFocus - Farm Market iD

Build

Build a list of farmers and growers based on  over 200 demographics into FarmFocus and license the application for your marketing team.

 

Deploy

Deploy email campaigns in tandem with programmatic ads to target your farm equipment to your tailored audience.

 

Follow-Through

Equip salespeople with FieldVision to identify opportunities near your retail or supply locations.

 

Get Started

How does it all work?

Build & filter with FarmFocus.

Use over 200 available demographics to build a list of growers that we’ll load into our FarmFocus application. Then, license the software for all your marketing team so they can access the lists at anytime.

Watch the video to get an idea of how FarmFocus works.

 

Deploy targeted ads & email campaigns.

Once you’ve built your target audience based on crop data, then it’s time to start executing marketing campaigns. Use programmatic ads to deliver your content directly to the farmers you want to reach, wherever they go online. Then followup with prospecting emails that go to the same audience.

We want to help you deliver your ads to the audience who you’ve determined is the most likely to respond.

 

Empower sales to followup through FieldVision.

Once you’ve engaged your target market through ads and emails, then it’s time for sales to follow up. With FieldVision, you can enable each sales rep to find customers near your retail or supply locations so they can contact the farmers near them. Plus, they can continue to prospect whether they’re in the office or in the field.

Watch the video to learn more about FieldVision.

 

How does it all work?

Build & filter with FarmFocus.

Use over 200 available demographics to build a list of growers that we’ll load into our FarmFocus application. Then, license the software for all your marketing team so they can access the lists at anytime.

Watch the video to get an idea of how FarmFocus works.

 

Deploy targeted ads & email campaigns.

Once you’ve built your target audience based on crop data, then it’s time to start executing marketing campaigns. Use programmatic ads to deliver your content directly to the farmers you want to reach, wherever they go online. Then followup with prospecting emails that go to the same audience.

We want to help you deliver your ads to the audience who you’ve determined is the most likely to respond.

 

Empower sales to followup through FieldVision.

Once you’ve engaged your target market through ads and emails, then it’s time for sales to follow up. With FieldVision, you can enable each sales rep to find customers near your retail or supply locations so they can contact the farmers near them. Plus, they can continue to prospect whether they’re in the office or in the field.

Watch the video to learn more about FieldVision.

 

Farm Market iD - Crop Rotation Data

Talk to our team and let’s get started.