Our database has close to 40 percent coverage with emails. We appended these emails from co-registration databases where the users provided their information and agreed to receive marketing communications from affiliates. These emails are validated at least once per year to ensure maximum deliverability. Yes, you can email them and don’t need any additional permission to do so.
All the emails in our database come with permission for our use or others. We obtained these through co-registration, where each individual opted-in to one message list, and in doing so the terms and conditions provided that this information may be made available to other affiliate marketers. We operate and follow closely all rules and regulations in compliance with CAN-SPAM.
We typically deliver between 90 and 95 percent, but sometimes it’s lower due to soft bounces, which reflect Internet Service Providers (ISPs) denying the message which could be the result of complaints or lack of engagement. We typically see open rates anywhere from 2-9 percent for acquisition emails, and 10-25 percent for CRM/database emails. It’s important to note that not all HTML email software will not report back opens, so open rates are artificially deflated. We typically see click-through rates in the 10-15 percent range – and some have over 20-30 percent. Response rates vary wildly depending on your subject line, message and offer. Farm Market iD has no control over that. However, we have repeat email customers who have success with their campaigns.