End-to-End Email Marketing
Email product updates, offers and more to new audiences and your current database – all through turn-key agriculture email marketing service provided by Farm Market iD.
Here’s what we do:
Turn-Key Service. We build your marketing email lists based on your demographics or customer file (fully appended and validated), send the email for you, using our IP addresses and domains, but your brand is the only one visible. That way, you get maximum reach without any risk to your domain or IP address(es).
Work with Your Creative. We provide you with the marketing email lists, you provide us what you want to send. We’ll provide consulting and suggestions on how to align with best practices but, ultimately, it’s your email.
Pre-Deployment Analysis. To ensure campaign success, we analyze and test before sending. This includes testing rendering on all mobile and desktop operating systems, SPAM scoring assessment and inbox testing.
In-Campaign Monitoring. These optimization services include throttling and timing each send, monitoring ISP performance, and A/B testing subject lines, the body of the email, and audience segments across the marketing email lists.
Comprehensive & Transparent Reporting. After the campaign, we give you a full report of the performance so you know what worked and where we can improve.
Here are the stats we’ve seen in previous email campaigns:
92-97%
Delivery rate
4-15%*
Open rate
10-20%*
Click to open rate
*Note that prospecting emails will have a much lower open rate than emails sent to customers or subscribers.
Open and click rates depend entirely on your email’s subject line, copy and call-to-action. This is simply what we’ve seen from clients who’ve used our marketing email lists and services in the past.
Services Included
Pre-Deployment:
- SPAM scoring analysis
- Creative rendering assessment
- Inbox testing
- Audience selection/refinement
- Email address validation
- A/B - split testing
- Campaign setup
- Consultation on best practices
In-Deployment:
- Email throttling
- Cadence management
- ISP & blacklist monitoring
- Engagement monitoring
- Engagement reporting
- Hosting opt-out/unsubscribe
Post-Deployment:
- Reporting
- Optimization recommendations
- ISP & blacklist monitoring
- Full list of farmers who click
Why Email?
Direct
No broadcasting or working with ad sites – just send a message to your audience.
Measurable
Opens, clicks and overall engagement: we can track each campaign’s effectiveness.
Reliable
With a Farm Market iD’s email data, you can be confident that your content will land in the inbox.
Personalized
Each message can be customized for each recipient.
Flexible
Email is fully customizable. Whether you’re sending a short note or a full newsletter, this is the way to do it.
Ready to get started?
Get in touch with our team and setup your first email campaign now.