Objective Insights on Both Growers & Farms
Our data, sourced from the USDA, geospatial imagery and other public and private sources, provides the most
accurate, comprehensive, detailed and current picture of the both the market and the individual growers.
Accurate, Comprehensive, Detailed & Current Data
More accurate. We collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 300 million acres of crops. We are the only data source that connects farm owners and operators to the land they manage, and can show the relationships between various farm operations.
More records. Our database is the most comprehensive in the industry, with approximately 3 million active farm operators, owners and related growers in our database, covering 95+% of all farm operations in the U.S.
More detailed. We have field-level detail with specific coverage at 1/4 acre increments within the farm field. Because of this detail, we can deliver insights into individual growers and farm operations for sales purposes, build segments for marketing communications and analyze the market as a whole to establish a fact-based business strategy.
More current. We update all of our records annually through a combination of public sources like the USDA, state and local government, and private. Addresses, phones, email and certain land transfers are updated throughout the year. Our processes for updating a repeatable and verified through an external audit each year.
2019 Crop Year Coverage & Insights
See a bird’s eye view of the market based on our 2019 crop year data, including coverage of farmers, acres and more.