Farmers are trusted automotive consumers. But do you have enough information to prospect or upsell them? Read on to learn how the Farm Market iD data, applications and services can help you.
Evaluate your current market share to see where you can expand. You should only market to an audience that’s a good fit for your automotive product. Use our data to see how much share of the ag industry you currently have, and see whether you have a good opportunity to expand and further penetrate the market.
Find farmers who are in need of new vehicles or parts. Not all farmers are looking to purchase new vehicles, and not all of them need the particular parts or services you offer. So use our data to find the farmers who are a good fit, and gather reliable contact information on them so you can target your marketing and sales efforts.
Target marketing efforts around your dealership locations. It’s not just about whether a farmer is a good fit, but whether they’re physically near enough to your location to take advantage of your products. Our data-powered applications can find the farmers near a given dealership and how to get in touch with them.
Equip your sales team to continually prospect and grow their portfolios. If your sales team is equipped to prospect, that sets them far ahead of the rest of the ag industry. Our products can help your salespeople always be prospecting, whether in the office or in the field.
What We Recommend
Market Share Analysis
Evaluate your current market share and find the best opportunities for you to expand.
Build targeted audiences based on your market analysis and license FarmFocus for your entire marketing team to see.
Consumer Data Append
Append consumer demographics – including our automotive data – to your file.
Targeted Ads & Email
Deploy emails and ads based on your market analysis as well as proximity to your dealerships.
Equip your sales reps to continually prospect while they’re in the field with our geo-targeting FieldVision application.
Analyze your current market and potential opportunities.
You may have an established customer base, but do you know whether they represent your ideal customer? And do you know how much potential in market share you aren’t even aware of.
We can help you evaluate the market to determine what you’re missing out on, and provide insights on how to pursue that elusive ideal customer.
Build & filter with FarmFocus.
Use farm financial data – Gross Farm Income, farm size, crops, geographic location and more – to build a list of growers that we’ll load into our FarmFocus application. Then, license the software for all your marketing team so they can access the lists at anytime.
Watch the video to get an idea of how FarmFocus works.
Append consumer data to your file.
We have over 200 consumer data demographics that we can append to your file. Most notably, our automotive data gives you detailed insights into their interests so you can identify when the best time to reach out to them would be.
Deploy targeted ads & email campaigns.
Once you’ve built your target audience based on farm financial data, then it’s time to start executing marketing campaigns. Use programmatic ads to deliver your content directly to the farmers you want to reach, wherever they go online. Then followup with prospecting emails that go to the same audience.
We want to help you deliver your ads to the audience who you’ve determined is the most likely to respond.
Empower sales to followup through FieldVision.
Once you’ve engaged your target market through ads and emails, then it’s time for sales to follow up. With FieldVision, you can enable each sales rep to find customers near their branch location so they can contact the farmers near them. Plus, they can continue to prospect whether they’re in the office or in the field.
Watch the video to learn more about FieldVision.