Strategize, Market & Sell with Confidence
Enhance your decision-making processes through objective, independently sourced
farm and grower data contextualized to serve agribusiness needs.
Understand Your Growers Up and Down the Funnel
Whether you’re responsible for revenue strategy, marketing campaigns or closing sales deals, our data gives you and your team the insights to make the best decisions for communicating with growers.
Grow Your Business Revenue
Quickly and easily analyze the market and drill down into specific segments to expand your footprint, increase market share and grow wallet share.
Target Communications Directly to Farmers
Segment your marketing audiences based on over 200 demographics to precisely target the growers who fit your products and services.
Find New Grower Prospects for Sales
Find new grower prospects near specific locations and learn about them before you start the sales conversation – and take that information into the field with you.
Built on a Foundation of Reliable, Trustworthy Data
More accurate. We collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 310 million acres of crops. We are the only data source that connects farm owners and operators to the land they manage, and can show the relationships between various farm operations.
More records. Our database is the most comprehensive in the industry, with 2.4 million active farm operators, owners and related growers in our database, covering 95+% of all farm operations in the U.S.
More detailed. We have field-level detail with specific coverage at 1/4 acre increments within the farm field. Because of this detail, we can deliver insights into individual growers and farm operations for sales purposes, build segments for marketing communications and analyze the market as a whole to establish a fact-based business strategy.
More current. We update all of our records annually through a combination of public sources like the USDA, state and local government, and private. Addresses, phones, email and certain land transfers are updated throughout the year. Our processes for updating a repeatable and verified through an external audit each year.
Expand your market footprint and grow your market and wallet share, based on a fact-based picture of the ag market with our data-powered business intelligence (BI) platform: AgriBI.
Drill down into a pre-selected segment of the market and build custom, tailored audiences of farmers and ranches for targeted, personalized and contextual communications with FarmFocus.
Find out who operates the land near your current location, and take that detailed data into the field with you with FieldVision, a mobile-responsive web application powered by Farm Market iD data.
See stats and testimonials demonstrating the results our applications get for our clients.