Our Team 2018-02-22T20:50:34+00:00

Our Team

Steve Rao

Chief Executive Officer

Steve is an experienced business strategy and finance executive whose career includes management roles in the digital media, advertising and marketing fields. His expertise and knowledge ranging from venture-backed enterprises to Fortune 500 companies is valuable when working with clients to develop data solutions that will help achieve their strategic goals.

Jeff Orczykowski

Chief Technology Officer

Jeff brings hands-on data programming and information service experience from the large box store industry to the agriculture industry. Jeff has managed all stages of system development including requirements, design, implementation, testing and support. He is extremely effective at integrating disparate systems by utilizing existing technologies and systems.

Damon Horst

Chief Information Officer

Damon has been with Farm Market iD for over 15 years and has led the development teams that create Farm Market iD’s highly accurate and responsive marketing data products. Damon previously held IT positions at Pitney Bowes Management Services, Bellcore, and Telcordia.

John Montandon

Corporate Development/Founding Partner

John has spent his career in agricultural communications and marketing. John is a founder of Farm Market iD and is part of the senior leadership team driving strategy and new product development.

Kelly Idol

Senior Vice President, Sales

Kelly has over 20 years of experience in developing custom-fit data solutions for businesses, associations, universities, market research organizations and others who need to communicate with customers and prospects through accurate data.

Chris Sidles

Senior Vice President, Sales

Chris is a leading consultant in the agriculture and rural lifestyle industries with over 20 years of direct marketing and data service experience. Chris understands both data and the strategy that drives it. His focus and tenure in achieving client goals and successfully finding new areas of penetration have resulted in positive growth for his customers.

Joe Lopp

Senior Vice President, Sales

Joe is a skilled data intelligence professional specializing in delivering critical insight to the agriculture world.  Previously, Joe worked as a national sales manager in the Crop Insurance industry.  He attended Bellevue University where he majored in Business and Communications.

Peg Kuman

Vice Chairman

Peg is a senior executive with over 40 years’ experience in Direct and Digital Marketing. Peg serves as Vice Chairman of Farm Market iD. Her broad experience includes the design and development of data and information-based logic and matching systems for business and consumer marketing.