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Key Personnel

Steve Rao
Steve Rao is an experienced business strategy and finance executive whose career includes management roles in the digital media, advertising, and marketing fields. His expertise and knowledge ranging from venture-backed enterprises to Fortune 500 companies is valuable when working with clients to develop data solutions that will help achieve their strategic goals.
Peg Kuman
Vice Chairman
Peg Kuman is a senior executive with over 40 years’ experience in Direct and Digital Marketing. Peg serves as Vice Chairman of Farm Market iD. Her broad experience includes the design and development of data and information-based logic and matching systems for business and consumer marketing. Peg is a graduate of Hartwick College.
Chris Sidles
Senior Vice President of Sales
Chris Sidles is a leading consultant in the agriculture and rural lifestyle industries with over 20 years of direct marketing and data service experience. Chris understands both data and the strategy that drives it. His focus and tenure in achieving client goals and successfully finding new areas of penetration have resulted in positive growth for his customers.
Jeff Orczykowski
Jeff Orczykowski brings hands-on data programming and information service experience from the large box store industry to the agriculture industry. Jeff has managed all stages of system development including requirements, design, implementation, testing and support. He is extremely effective at integrating disparate systems by utilizing existing technologies and systems.
John Montandon
Corporate Development/Founding Partner
John Montandon has spent his career in agricultural communications and marketing. John is a founder of Farm Market iD and is part of the senior leadership team driving strategy and new product development.
Damon Horst
Damon Horst, has been with Farm Market iD for over 10 years, and has led the development teams that create Farm Market iD’s highly accurate and responsive marketing data products. Damon previously held IT positions at Pitney Bowes Management Services, Bellcore, and Telcordia.

From Our Blog

Recent News

The 2017 Survey Results are In!

  • Posted by Timothy Wier
  • On January 22, 2018

At the end of 2017, we surveyed our current users of Farm Focus and FieldVision for feedback and to...

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