Segment & Drill Down into Your Market
FarmFocus enables you to create finely-tuned market segments for
personalized, contextual and timely marketing and sales communications.
Executing Campaigns with FarmFocus Data
Once you’ve built your targeted audiences in FarmFocus, here are some ways to execute against that data to market to farmers.
Send customized messages to farmers right into their inboxes. Use the data to segment your email communications, then deliver the right message at the right time to the right audience. (Click here to learn more about our email marketing services.)
Follow farmers wherever they go online. Use Farm Market iD data to deliver ads to farmers when they check the weather, sports, recipes or other online activity. (Click here to learn more about our targeted programmatic ads.)
Social Media Ads
Upload FarmFocus data to Facebook to create custom audiences. Then deliver targeted messages to farmers in those segments that display in their news feed on both desktop and mobile devices.
Use FarmFocus list of addresses to send mailers to farmers in certain segments. Ensure that for every dollar you invest in direct mail, you’re investing in the actual farmers who will respond to your material.
Why it Works
percent of users who landed at least one new customer solely from FarmFocus
percent of users’ new customers acquired through FarmFocus
average annual contract from one customer acquired through FarmFocus
users likely to recommend FarmFocus to a colleague
“ADM Grain has had a great experience with the Farm Market iD team. We are able to better plan our work and territories as a result of having solid data to rely on as we work to serve our farmer customers and prospects at a higher level. We find the data to be very reliable. We expect to use this with our other tools and processes to improve territory management, prospecting activities, and business development.”