What’s so special about the Farm Market iD data?
Learn about our unrivaled agriculture data and why you should use it in your agribusiness strategy, marketing & sales.
We’ve built the Farm Market iD database from the same sources as the FSA and USDA databases, as well as our proprietary access to the USDA’s Common Land Unit (CLU) data. We use additional public and private data sources to improve and enhance our database. This includes land ownership data, as well as other land and grower information.
Why is our data different?
Other sources of farm and farmer data rely on 2008 USDA or publisher survey data. At best, this covers 20 percent of the market in any given year. A lot has changed and survey bias and flaws are unavoidable.
Because we start with fact-based data drawn from a variety of sources, Farm Market iD avoids these errors. That means we can produce a more accurate and reliable source of information for your business.
What’s the “secret sauce”?
Our team of data scientists, software engineers and geospatial analysts rigorously maintain this data and have created a robust and repeatable process of acquiring, building and testing our fact-based database.
This effort involves:
Over 4 billion
pixels of satellite data
Over 1 billion
acres of land analyzed
Over 32 million
geospatial field boundaries
farm owners and operators
farm demographics (crop & livestock, Gross Farm Income, etc.)
Farm Market iD: 904,000,000
Farm Market iD: 2,010,000
crop acres connected to growers
97.5 percent of Corn
98.5 percent of Soy
99.6 percent of Wheat
More records. We have 2.5 million active farm operators, owners and related growers in our database. That’s 700% more than our competitors.
More current. We update all of our records annually through a combination of public sources like the USDA, state and local government, and private. Addresses, phones, email and certain land transfers are updated throughout the year.
More accurate. We collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 310 million acres of crops. We are the only data source that can account for overlapping acres and distinctions between land owned vs. operated.
More detailed. We have field-level detail with specific coverage at 1/4 acre increments within the farm field.
While others may claim similar statements about their data, they cannot claim this: Our data is built from the land up, which is exactly the same way farmers work.
This not only produces the highest quality data in the industry. It sets the standard for all other farm data.