Data 2019-05-17T16:47:22+00:00

The Industry’s Leading Farm Data & Grower Insights

We’ve built the Farm Market iD database from the same sources as the FSA data and USDA data bases, as well as our proprietary access to the USDA’s Common Land Unit (CLU) data. We use additional public and private data sources to improve and enhance our agriculture data. This includes land ownership data, as well as other land and grower information.

Other sources of farm and farmer data rely on 2008 USDA or publisher survey data. At best, this covers 20 percent of the market in any given year. A lot has changed and survey bias and flaws are unavoidable.

Because we start with fact-based information drawn from a variety of sources, Farm Market iD avoids these errors. That means we can produce a more accurate and reliable source of agriculture data for your business.

Access the Data

Built from the Land Up

Our data is different and special because we are the only agricultural database that is built from the land up.  In other words, the foundation of our database is our unique ability to link farmland to farmer operators and owners through our proprietary farm field boundary data.

This capability provides us a nearly infinite source of data and insights to assist agribusiness both strategically and tactically.  We have 34 million field boundaries linking over 900 million acres of farmland to approximately 2.4 million farmers and owners.

This geospatial connection is key. With a foundation that solid, we are able to layer onto the land other data points such as crops, soils, weather, real estate transactions, satellite imagery and other geospatial data.

Our team of data scientists, software engineers and geospatial analysts rigorously maintain this data and have created a robust and repeatable process of acquiring, building and testing our fact-based database.

This effort involves:

Over 4 billion
pixels of satellite data

Over 1 billion
acres of land analyzed

Over 34 million
geospatial field boundaries

Over 2,400,000
active owners and operators

Over 200
farm & consumer demographics

99 percent 98 percent
of US vegetative acres represented
NASS: 911,000,000
Farm Market iD: 904,000,000
of US farm operations represented
NASS: 2,060,000
Farm Market iD: 2,010,000
95 septillion 309 million
datapoints analyzed annually to produce
a land-sourced, fact-based database
(that’s 95 with 24 zeros after it!)

crop acres connected to growers

Examples:
93.04 percent of Corn
94.28 percent of Soy
96.79 percent of Wheat

99 percent 98 percent
of US vegetative acres represented
NASS: 911,000,000
Farm Market iD: 904,000,000
of US farm operations represented
NASS: 2,060,000
Farm Market iD: 2,010,000
95 septillion 309 million
datapoints analyzed annually to produce
a land-sourced, fact-based database
(that’s 95 with 24 zeros after it!)

crop acres connected to growers

Examples:
93.04 percent of Corn
94.28 percent of Soy
96.79 percent of Wheat

Our team of data scientists, software engineers and geospatial analysts rigorously maintain this data and have created a robust and repeatable process of acquiring, building and testing our fact-based database.

This effort involves:

Over 4 billion
pixels of satellite data

Over 1 billion
acres of land analyzed

Over 34 million
geospatial field boundaries

Over 2,400,000
active owners and operators

Over 200
crop & consumer demographics

99 percent of US vegetative acres represented

NASS: 911,000,000

Farm Market iD: 904,000,000

98 percent of US farm operations represented

NASS: 2,060,000

Farm Market iD: 2,010,000

95 septillion datapoints analyzed annually to produce a land-sourced, fact-based database (that’s 95 with 24 zeros after it!)

309 million

crop acres connected to growers

Examples:

93.04 percent of Corn

94.28 percent of Soy

96.79 percent of Wheat

Accurate, Comprehensive, Detailed & Current Data

On-farm grain storage - GrowerProfile

More accurate. We collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 310 million acres of crops. We are the only data source that connects farm owners and operators to the land they manage, and can show the relationships between various farm operations.

More records. Our database is the most comprehensive in the industry, with 2.4 million active farm operators, owners and related growers in our database, covering 95+% of all farm operations in the U.S.

More detailed. We have field-level detail with specific coverage at 1/4 acre increments within the farm field. Because of this detail, we can deliver insights into individual growers and farm operations for sales purposes, build segments for marketing communications and analyze the market as a whole to establish a fact-based business strategy.

More current. We update all of our records annually through a combination of public sources like the USDA, state and local government, and private. Addresses, phones, email and certain land transfers are updated throughout the year. Our processes for updating a repeatable and verified through an external audit each year.

Farm Market iD vs. Competitors

Our competitors use primarily data collected from self-selected respondents. Here are some of the reasons such data is not nearly as accurate:

  • The data is subjectively collected.
  • Farmers often under-report to stay under the radar.
  • Farmers often over-report to qualify for certain incentives.
  • Surveys can’t account for overlapping acres or distinction between land owned versus land operated.
  • The coverage only includes self-selected respondents – a small percentage of the farmers available.
Farm Market iD Competitors
Number of Active contact records in database Over 2.4 million Less than 350,0001
Percentage of database updated annually 100% 46%
Can distinguish between where the Farmer lives and Farms
Updates records through objective sources
Cross-references multiple sources, both public and private
Collects data through surveys x
Contains field boundaries for over 310 million acres of crops
Contains grower contact information
x
Contains related grower information
Contains 95%+ coverage of crops in the U.S.
Contains crop rotation data
Contains over 200 farm demographics to create highly targeted audiences

1They may claim more… like 2 million.. but buyer beware this is 2008 USDA data as the USDA no longer provides crop, acreage and producer information through Freedom of Information Act (FOIA requests)

Our competitors use primarily data collected from self-selected respondents. Here are some of the reasons such data is not nearly as accurate:

  • The data is subjectively collected.
  • Farmers often under-report to stay under the radar.
  • Farmers often over-report to qualify for certain incentives.
  • Surveys can’t account for overlapping acres or distinction between land owned versus land operated.
  • The coverage only includes self-selected respondents – a small percentage of the farmers available.

Number of records in database

Farm Market iD:

Over 2.4 million

Competitors:

Less than 350,0001

Percentage of database updated annually

Farm Market iD:

100%

Competitors:

46%

Can distinguish between where the Farmer lives and Farms

Farm Market iD does

Competitors do not

Updates records through objective sources

Farm Market iD does

Competitors do not

Cross-references multiple sources, both public and private

Farm Market iD does

Competitors do not

Collects data through surveys

Farm Market iD does not

Competitors do

Contains field boundaries for over 310 million acres of crops

Farm Market iD does

Competitors do not

Contains grower contact information

Farm Market iD does

Competitors do

Contains related grower information

Farm Market iD does

Competitors do not

Contains 95%+ coverage of crops in the U.S.

Farm Market iD does

Competitors do not

Contains crop rotation data

Farm Market iD does

Competitors do not

Contains over 200 farm demographics to create highly targeted audiences

Farm Market iD does

Competitors do not

1They may claim more… like 2 million.. but buyer beware this is 2008 USDA data as the USDA no longer provides crop, acreage and producer information through Freedom of Information Act (FOIA requests)

Any more questions about our data?

Schedule a call with our team to find out more.