Data 2019-11-01T20:38:40+00:00

Objective Insights on Both Growers & Farms

Our data, sourced from the USDA, geospatial imagery and other public and private sources, provides the most
accurate, comprehensive, detailed and current picture of the both the market and the individual growers.

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What Makes Farm Market iD’s Data Different?

95+% coverage. Real-time. Geospatial. Field-level. Analytics. 

Farm Market iD offers the only data source that links U.S. farmers to the specific farms and fields they operate. Our proprietary data is built literally from the ground up, starting at ¼-acre increments of geospatial data that maps farmland to farmers to the market.

This requires a significant and continuous data science operation – our team analyzes more than 95 septillion (that’s 24 zeros) data points each year, and it’s growing exponentially as we add new categories of data to the database. Because we can process, analyze, distill and contextualize the data, we’re able to turn Big Data into bite-size chunks that agribusinesses can examine, interpret and, ultimately, act upon.

Now, Farm Market iD supports agribusinesses not only by offering more data, but by offering the industry’s most current, accurate and detailed data, creating a foundation for strategy, marketing and sales through easy-to-use, intuitive and powerful software applications. Our data is not modeled, extrapolated or surveyed but built from the bottom up from transactional data.

Since every piece of new data starts with a mapped field linked to a grower, every person or business entity is connected to distinct pieces of land.

The data’s foundation is public and private data sources including the U.S. Department of Agriculture (USDA), a nationwide database of real estate data and other state and local government data. We have over 911 million acres of land mapped and linked to owners and operators with each field having a 10-year crop history. Farm Market iD data sources:

  • 34 million geospatial farm fields
  • USDA Farm Service Agency data
  • Additional USDA data
  • Pesticide application and reporting data
  • State licensing data
  • Land ownership data
  • Variety of private and public sector data, including phone, email, mobile, consumer demographics, weather, soils, etc.

Farm Market iD connects over 911 million acres of farmland—including 324 million acres of cropland and 34 million farm fields— to more than two million active farm owners and operators. Using satellite-based remote sensing, we can identify what crop is being grown, where it is being grown and who is growing it. This allows us to layer soil maps, vegetative data, weather, real estate, change of contact information, consumer demographics and more – and ensures the connection of information to the grower and the farm.

A key component of the database is showing how all of the different individuals and entities are connected around the ownership and operation of the farm. This includes separating land owned, operated or owned and operated. When looking at a specific farmer or farm, our clients can look at the network of decision makers, influencers or stakeholders. This captures generational family information, like children and siblings who may be involved in the decision-making and business set up around the operation of the farm. Since Farm Market iD has information about who owns the land, our clients are able to analyze and determine the economics of farming leased versus owned land.

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Accurate, Comprehensive, Detailed & Current Data

On-farm grain storage - GrowerProfile

More accurate. We collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 324 million acres of crops. We are the only data source that connects farm owners and operators to the land they manage, and can show the relationships between various farm operations.

More records. Our database is the most comprehensive in the industry, with 2.8 million active farm operators, owners and related growers in our database, covering 95+% of all farm operations in the U.S.

More detailed. We have field-level detail with specific coverage at 1/4 acre increments within the farm field. Because of this detail, we can deliver insights into individual growers and farm operations for sales purposes, build segments for marketing communications and analyze the market as a whole to establish a fact-based business strategy.

More current. We update all of our records annually through a combination of public sources like the USDA, state and local government, and private. Addresses, phones, email and certain land transfers are updated throughout the year. Our processes for updating a repeatable and verified through an external audit each year.

Farm Data Coverage & Insights

See a bird’s eye view of the 2018 crop year, including our coverage of farmers, acres and more.

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acres covered by the 34 million farm fields in the U.S.
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planted acres in 2018 (excl. 13.3 million acres CRP)

Farmers in the U.S.

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active farmers in 2018
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active farmer households in 2018
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average age of an active grower
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average Gross Farm Income per farmer
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percentage of farmers with a phone number
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percentage of farmers with an email address

Crop & Planting Insights

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total farmers who planted corn, soy, wheat or cotton in 2018
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total farmers who planted specialty crops in 2018
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total corn, soy, wheat or cotton acres in 2018
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total specialty crop acres in 2018
Corn - 2018 Crop Year
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corn growers in 2018
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planted corn acres in 2018
Soybean - 2018 Crop Year
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soybean growers in 2018
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planted soybean acres in 2018
Wheat - 2018 Crop Year
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wheat growers in 2018
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planted wheat acres in 2018
Cotton - 2018 Crop Year
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cotton growers in 2018
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planted cotton acres in 2018
FMiD vs. NASS - 2018 Crop Year
FMiD vs. NASS Chart - 2018 Crop Year

Any more questions about our data?

Schedule a call with our team to find out more.