Built from the Land Up
Our data is different and special because we are the only agricultural database that is built from the land up. In other words, the foundation of our database is our unique ability to link farmland to farmer operators and owners through our proprietary farm field boundary data.
This capability provides us a nearly infinite source of data and insights to assist agribusiness both strategically and tactically. We have 34 million field boundaries linking over 911 million acres of farmland to approximately 2.8 million farmers and owners.
This geospatial connection is key. With a foundation that solid, we are able to layer onto the land other data points such as crops, soils, weather, real estate transactions, satellite imagery and other geospatial data.
Our team of data scientists, software engineers and geospatial analysts rigorously maintain this data and have created a robust and repeatable process of acquiring, building and testing our fact-based database.
This effort involves:
Over 4 billion
pixels of satellite data
Over 1 billion
acres of land analyzed
Over 34 million
geospatial field boundaries
farm & consumer demographics
Farm Data Coverage & Insights
See a bird’s eye view of the 2018 crop year, including our coverage of farmers, acres and more.
Farmers in the U.S.
Crop & Planting Insights
Accurate, Comprehensive, Detailed & Current Data
More accurate. We collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 324 million acres of crops. We are the only data source that connects farm owners and operators to the land they manage, and can show the relationships between various farm operations.
More records. Our database is the most comprehensive in the industry, with 2.8 million active farm operators, owners and related growers in our database, covering 95+% of all farm operations in the U.S.
More detailed. We have field-level detail with specific coverage at 1/4 acre increments within the farm field. Because of this detail, we can deliver insights into individual growers and farm operations for sales purposes, build segments for marketing communications and analyze the market as a whole to establish a fact-based business strategy.
More current. We update all of our records annually through a combination of public sources like the USDA, state and local government, and private. Addresses, phones, email and certain land transfers are updated throughout the year. Our processes for updating a repeatable and verified through an external audit each year.
Farm Market iD vs. Competitors