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What Problems Do New Farms Face?

  • Posted by FMID Marketing
  • On May 24, 2017
For anyone starting up a new business, it’s a time of excitement, but also great challenge. This is especially true in agriculture. New farms face incredible risks and hurdles that other businesses don’t have to face. Let’s take a look at some of these problems and how new farms may be able to tackle them […]
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GIS: Transform the Way You Market

  • Posted by FMID Marketing
  • On May 10, 2017
You know how important it is to understand your potential customers. But that doesn’t just mean understanding how they do business. Perhaps in no other industry more than agriculture, you need to know where your customer operates, since farmers are so intimately connected to the land. Geographic information systems, or GIS, are software tools for […]
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Work-Life Balance on the Farm

  • Posted by FMID Marketing
  • On May 9, 2017
The traditional image of the farmer has him rising before dawn and spending all day in the fields, only to return to the house tired and dirty in time for dinner. It’s a lonely, exhausting job, but perhaps a rewarding one with a cachet of quiet honor. For decades, though, business has been learning the […]
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Embracing Change: How and Why Farms Evolve

  • Posted by FMID Marketing
  • On May 9, 2017
Farming is often viewed as a profession hopelessly tied to traditional methods and values. Obviously, this perception ignores the tremendous strides in technology and scientific understanding made by the ag industry, especially in the last hundred years. We’ve looked at trends in tech adoption on farms, but how do farmers come to embrace new ideas and […]
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Farm Specialization: Understanding Focused Markets

  • Posted by FMID Marketing
  • On March 4, 2017
When humanity first began domesticating plants and animals for agriculture, we naturally experimented with many crops and livestock. Over millennia, farms in different regions began to narrow their focus to smaller numbers of products. Today, it is possible—and in many cases, more profitable—for a farm to become singularly focused, or specialized. A specialized farm is […]
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Using Mobile Technology in the Field

  • Posted by FMID Marketing
  • On March 4, 2017
Mobile information technologies like smartphones and tablets are among the most valuable innovations of this century. Having practically limitless information at your fingertips allows you to make decisions faster and more intelligently than ever before. Mobile technologies are changing the ag industry as well, both for farmers and for ag marketers and salespeople. Farmers can […]
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What Does 2017 Mean For Farm Finances?

  • Posted by FMID Marketing
  • On January 26, 2017
A new White House inevitably means new policies that touch on all areas of the economy. The Trump administration has made proposals that could impact farm business in particular, and farmers will be paying attention as these proposals make the journey into law. Taxes and Tariffs Trump and the Republican Congress have proposed eliminating the […]
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Machine Learning On The Farm

  • Posted by FMID Marketing
  • On January 4, 2017
Machine learning is a branch of computer science in which engineers teach a computer to recognize patterns on its own. A computer that “learns” this way develops new rules for understanding the world, allowing it to discover secrets in data without being directly programmed where to look. See It, Sort It This technology is being […]
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Getting Connected: Use Of Social Media On The Farm

  • Posted by FMID Marketing
  • On January 4, 2017
Social media has become an increasingly indispensable part of modern living for many of us. But farmers and others in the ag industry have been notoriously slow to adopt computer, Internet, and mobile technologies in general, social networks and social media platforms in particular. The trend is changing, however, and more farmers are getting connected […]
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Agritourism: Farms As Attractions

  • Posted by FMID Marketing
  • On December 1, 2016
The agriculture industry can be unpredictable. That’s just a fact. For large ag businesses, that volatility can be managed through scale and technology. But especially for smaller operations, being at the mercy of weather and the markets can be daunting. For some, the solution may come from an interesting direction – agritourism. Smaller farms and […]
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Don’t Throw The Good Bugs Out With The Bad: Pest Management for Ag Marketers

  • Posted by FMID Marketing
  • On November 30, 2016
Modern pesticides have been a big part of the incredible growth of agricultural production over the course of the last century. The common wisdom says that every dollar spent on pesticides saves four dollars in crops. Pesticides help control weeds, parasites, and many harmful animals. Insecticides are the category of pesticides that specifically target insects. […]
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Predicting the Future: USDA Crop Estimates

  • Posted by FMID Marketing
  • On November 1, 2016
Even in the face of natural disaster, the growing season continues. The USDA’s National Agricultural Statistics Service (NASS) has published its most recent crop estimates, and the numbers are looking pretty good. Corn and soybeans in particular continue to be on track for record harvests this year. This Year’s Crop As of October 12, 2016, […]
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Hurricane Matthew and Its Effect On Farms

  • Posted by FMID Marketing
  • On October 17, 2016
Farmers in the projected path of Hurricane Matthew breathed a sigh of relief after the storm had passed. Hurricane Matthew threatened to disrupt or destroy agriculture from Florida to North Carolina. And while damage is estimated to reach into the billions, many believe it could have been a lot worse. The Storm Clouds Gathered Between […]
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Urban Farming: What’s Old is New Again

  • Posted by FMID Marketing
  • On September 27, 2016
People have been growing food in cities for as long as there have been cities. In fact, some research suggests that agriculture began in the more densely packed communities that would eventually become cities, before spreading out into what we would call rural areas. Today, urban farming is receiving increased attention as the idea of […]
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The Deluge: Flood Damage and Recovery

  • Posted by FMID Marketing
  • On September 27, 2016
Recent months have seen devastating floods take their toll in places like Louisiana and West Virginia. Many farms face flooding more and more, and the effects can be disastrous. In the wake of such destructive nature, farmers must look for ways to rebuild. Here’s a look at what flooding does to the land and what […]
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From Basic to Business: Adoption of Tech on Farms

  • Posted by FMID Marketing
  • On August 31, 2016
Science fiction author William Gibson once remarked, “The future is already here – it’s just not evenly distributed.” Modern farms use all kinds of tools, both hardware and software, to increase efficiency and productivity. But not everyone can or even wants to adopt the latest hot inventions. Farmers integrate new technologies into their businesses at […]
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The Brain of the Farm: Farm Management Software

  • Posted by FMID Marketing
  • On August 22, 2016
Every year, we see advancements in software designed to help farmers manage their farms. These software packages run everything from scheduling and accounting to livestock tracking and soil analysis. The worldwide farm management software market is expected to be worth $4 billion by 2022. Cloud-based software alone could top $2.7 billion in that time. But who […]
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Do you have data clairvoyance?

  • Posted by FMID Marketing
  • On August 3, 2016
clairvoyance [klair-voi-uh ns] Noun The supernatural power of seeing objects or actions removed in space or time from natural viewing. Quick, intuitive knowledge of things and people; sagacity. The ability to know more about your customers, prospects and market are the keys to making profit maximizing decisions. This data clairvoyance will allow you to better […]
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New Technologies Expand the Scope of Direct Mail

  • Posted by FMID Marketing
  • On July 29, 2016
We’ve talked about the benefits of direct mail campaigns in the past. Traditional paper mailings can still be remarkably effective. But new technologies are emerging that can make your direct mail marketing more powerful, effective, even interactive. Here are a few of these innovations and how you might use them in your next ag marketing […]
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Sowing the Farm of the Future

  • Posted by FMID Marketing
  • On July 26, 2016
The UN’s Food and Agriculture Organization (FAO) predicts that worldwide agricultural production will need to increase by 70% to meet the demands of the 9 billion people expected to live on Earth by 2050. In order to meet this demand, farming will have to change, and this new industry calls for a new type of […]
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What Is A Nurture Campaign?

  • Posted by FMID Marketing
  • On July 8, 2016
Most leads are not ready to be handed to sales right away. In order to get them to that point, you must nurture the lead, engaging with them and educating them about why your business can solve their particular problem. Email campaigns can target leads at each stage of their journey toward becoming satisfied customers. […]
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Dangers of Hackable Equipment

  • Posted by FMID Marketing
  • On June 21, 2016
Internet-connected precision farming systems on modern farms give growers new opportunities, but they also expose farms to new dangers from cyber-criminals. The FBI issued a notice in March stating that “the Food and Agriculture (FA) Sector is increasingly vulnerable to cyber attacks as farmers become more reliant on digitized data.” Hackers may target farms for […]
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The Robot Tractor: DIY Meets Ag Tech

  • Posted by FMID Marketing
  • On May 31, 2016
With the normalization and necessity of precision technology, the way growers interact with their fields is changing drastically. GPS systems and GIS imagery used by technologies such as Farm Market iD mean farmers can work with more exactitude, meeting climate and financial challenges more head-on than ever before. Farmers are no longer treating one field […]
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What AgriMarketers Need to Know About Corn in 2016

  • Posted by FMID Marketing
  • On May 23, 2016
As global temperatures rise and shifting ocean cycles continue to be newly analyzed and understood, it’s becoming ever more urgent for growers and the agri-marketing industry to acclimate to a wealth of new challenges presented by climate change and periodic conditions like ENSO. Let’s take a look at the more common phase of ENSO, and […]
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Ag Marketing and the Debate over Big Data Privacy

  • Posted by FMID Marketing
  • On May 5, 2016
Pooled data has been a game-changing resource in the agricultural industry, and there’s no question that technologies created with this data increase efficiency and improve costs by making collection and analysis simpler for growers. The growers know this – but they also know information privacy and security can be life-or-death in the success of their […]
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Connecting the Dots: Using Integrated Marketing & Data to Reach the Right Customer

  • Posted by FMID Marketing
  • On April 21, 2016
No marketing campaign lives in a vacuum. Today, everything is likable, clickable, and shareable. It’s never been easier to connect marketing campaigns across various platforms, tying in social media, digital advertising, and even more traditional options like direct mail. Of course, it’s one thing to match your messaging, and another thing to ensure that you’re […]
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Why Go Digital? Reaching Farmers in the 21st Century

  • Posted by FMID Marketing
  • On April 4, 2016
We’ve said it before, and we’ll probably say it again: Direct mail’s not dead. But just because it’s hanging in there doesn’t mean it’s the all-encompassing marketing solution it used to be. It’s just one piece of the puzzle. And today, it’s sharing the spotlight with its fun digital cousins in the form of pay-per-click […]
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The Weakness of Survey Data: Why Data Verification Matters

  • Posted by FMID Marketing
  • On March 24, 2016
There’s nothing more important in marketing than data about your customers. After all, knowing their preferences and demographics will help you reach out to them with appealing offers. And when you’re trying to find potential customers or get additional information, there’s a really simple way to reach them – with a survey. Right? Wrong! While […]
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Internet of Things: Coming Soon to a Corn Field Near You!

  • Posted by FMID Marketing
  • On February 29, 2016
“In a few decades time, computers will be interwoven into almost every industrial product,” said famed computer scientist Karl Steinbuch…in 1966. Ever since his fateful vision, humans have been making staggering forward progress toward a digitally interconnected world. What began as a dream is now manifesting in the Internet of Things (IoT). By making use […]
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Direct Mail and Agricultural Marketing

  • Posted by FMID Marketing
  • On July 21, 2015
Direct mail is here to stay. Even in the age of email, social media and mobile devices that connect people to the Internet, direct mail can be a great way to capture customers’ attention. In fact, because direct mail has a long shelf life and people find it trustworthy, it can wind up being as […]
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Impact of Drought on American Farmers and Agri-Marketers

  • Posted by FMID Marketing
  • On June 21, 2015
One of the most important cornerstones of marketing success is to know your audience, what motivates them and what issues matter to them. For agricultural marketers, the American drought, particularly the four-year drought in California, is one of the biggest influences and issues facing today’s farmers. The drought isn’t just affecting farmers either. Retailers, restaurants, […]
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Problems with Strict Data Privacy in Agriculture

  • Posted by FMID Marketing
  • On May 21, 2015
Big data is revolutionizing all industries, including agriculture. Growers want to use big data to benefit from new products, battle invasive pest issues and utilize new technology to achieve the highest ROI possible. However, they’re also concerned about data privacy. This situation requires agri-marketers and other ag tech providers to walk a fine line between […]
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Utilizing Data to Drive Successful Integrated Marketing in Agriculture

  • Posted by FMID Marketing
  • On April 21, 2015
Big data is revolutionizing the agriculture industry. Instead of making decisions based solely on their instinct, farmers are now using data and other new technologies to gain more confidence and produce positive results from their decision-making. From what crops to plant, when to plant them, and dozens of other crucial decisions, data is making a […]
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Don’t Let Big Data Scare You Away

  • Posted by FMID Marketing
  • On March 20, 2015
The use of data and technology has helped farmers in more ways than one. For example, their usage has helped reduce costs and increase operation efficiency. These technologies are now essential tools for American farmers to remain competitive in the global world of modern agriculture. However, many farmers are concerned about data privacy.  This has […]
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Agricultural Marketing Data in 2015

  • Posted by FMID Marketing
  • On February 20, 2015
Technological advances are driving marketing trends in 2015, especially in agriculture. These trends include a shift in how agri-marketers target their audience and create segments for different marketing messages and tactics. This ability to improve strategic tactic results is due to the increased use of data. Big data is providing agricultural marketers with more information […]
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Do You Have a CRM Strategy?

  • Posted by FMID Marketing
  • On January 20, 2015
Today’s agricultural producers are getting more and more sophisticated. They have to — advances in technology mean that producers can monitor their entire farm acre by acre: from the crop best suited to the land, the correct inputs needed to produce the best yield possible, to the yield received at harvest. Managing a farm down […]
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The Impact of $3 Corn

  • Posted by FMID Marketing
  • On November 20, 2014
The price of corn dropped nearly 15.9% in August, resulting in the biggest drop of the year and leaving corn barely over $3.60 a bushel. Although the corn price forecast for the upcoming year is improving, the market is below the breakeven for most farmers.  The current projections do not have the price increasing above […]
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Do You Like Your Ketchup?

  • Posted by FMID Marketing
  • On October 20, 2014
Imagine: You walk into a local burger joint, ready to grab a bite to eat. You place your order, and wait patiently. After a few minutes, still, no burger – you notice that instead of getting your order ready, the employees are dealing with an unruly customer who just wants ketchup. “Sir, we’re out of […]
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