Banking and Insurance
If you’re a bank, insurance company, farm credit or any other financial business that works with farmers, we have the farm financial data to help you reach more of them and help tailor your products and services to their specific needs.
Identify prospective growers based on farm income. Know exactly whether a farmer is a good fit for your financial services based on how much income they bring in each year. Predict the level of coverage or size of loan they’re going to need for the upcoming season.
Predict risk factors for the coming season. Use data on crop type, yield, farmer’s age, geo-spatial data and more to understand all the risk factors influencing a particular farm so you know exactly how to best protect them.
Tailor financing opportunities to a farm’s specific needs. When you have the full picture of the farm operation, you’ll be able to accurately predict what the best financing options are for a particular farmer. Instead of asking a farmer “what do you want to protect?” or “how much coverage do you need?” you can walk into the conversation saying, “I think this would be a good option for you.”
What We Recommend
Build a list of farmers and growers based on Gross Farm Income, crop type and over 200 demographics into FarmFocus and license the application for your marketing team.
Equip salespeople with FieldVision to identify opportunities near their branch locations.
Build & filter with FarmFocus.
Use farm financial data – Gross Farm Income, farm size, crops, geographic location and more – to build a list of growers that we’ll load into our FarmFocus application. Then, license the software for all your marketing team so they can access the lists at anytime.
Watch the video to get an idea of how FarmFocus works.
Deploy targeted ads & email campaigns.
Once you’ve built your target audience based on farm financial data, then it’s time to start executing marketing campaigns. Use programmatic ads to deliver your content directly to the farmers you want to reach, wherever they go online. Then followup with prospecting emails that go to the same audience.
We want to help you deliver your ads to the audience who you’ve determined is the most likely to respond.
Empower sales to followup through FieldVision.
Once you’ve engaged your target market through ads and emails, then it’s time for sales to follow up. With FieldVision, you can enable each sales rep to find customers near their branch location so they can contact the farmers near them. Plus, they can continue to prospect whether they’re in the office or in the field.
Watch the video to learn more about FieldVision.